9 food and drink trends for 2020
With Asia being a continent where industry is growing And produce food for export around the world Therefore, Food ingredients Asia or Fi Asia was held, a technology and innovation exhibition. The greatest food and drink ingredient in Asia. In order for entrepreneurs to meet and exchange And negotiate business balance By circulating between Indonesia and Thailand annually.
In 2019, Fi Asia held in Thailand at BITEC Bangna, revealing 9 food and beverage trends. That will be the heart of the food industry in 2020 , including
Protein instead of meat and new strains of protein
It has a market value of 6,725 million baht and tends to grow 6.4% following the popularity of high protein food To create a nutritional balance, substituting meat with Plant Based Food or meatless meat is the rising star of this trend.
Reduce sugar, increase the sweetness that is healthy
Changing the particle structure of sugar So that it melts on the tongue faster than before Which consumers will get the same sweet taste Food tastes 100% the same, but can reduce sugar in production by up to 40%.
Healthy ready-to-eat food
Taking into account 5 factors, namely, the amount of sugar is less. Low in saturated fat, low in total fat, contains ample fiber and protein. It is forecast that the world's healthful ready-to-eat food market It will be valued at approximately US $ 10,551 million in 2021.
Aging society of the world population Making the food and beverage industry Need to focus more on this consumer group It is estimated that in 2022 Thailand will have 4.6 million elderly 70 years old.
Local ingredients and ingredients
Due to consumer behavior Turning to focus on local culture Or the unique novelty of a particular group Resulting in the food and beverage industry Must look for ingredients and ingredients That are only available in certain areas
Clear drink with a fresh flavor
When the beverage market becomes saturated Therefore, creating new products is another solution. That creates an interesting value by Water Plus, a clear, flavored and refreshing drink. Born to market new After the original market like soft drinks is reaching a saturation point
Health drink
From the factors that consumers of beverages Looking for a product with little to no sugar. But it tastes delicious while being a healthy choice. So many healthy drinks were invented in this era. By adding ingredients to nourish the brain Enhance the work of the intestines And add beauty
Bottled water and coconut water
It was a booming era for bottled water. Because consumers have a need for clean and quality drinking water. The increase in purchasing power from GDP growth and the hot climate of the El Nino phenomenon has made bottled water in demand. Especially coconut water
Insect processing
Insects are high protein foods. That can be consumed as a substitute for meat 100 grams of insecticide powder contains up to 50% protein, while other meats only provide 30% protein. Insects use raw materials and pollute the planet very little. The market value of edible insects is 12,000 million baht.
